At long last the new Glossier flagship store in Manhattan is officially here. Located at 72 Spring Street in SoHo, the space is at a prime location, whether you’d make the trek from anywhere for a chance to grab your beauty staples, or you’re just looking to dip a toe into the dewy waters. The space is a calm oasis from the hustle and bustle of downtown New York—and that’s no small feat, given that it’s sure to be filled with plenty of shoppers at any given moment. Certain details do remind us of other Glossier stores we’ve visited—including the former Gachot Studios–designed Manhattan space—but there are also several new features that showcase the 10-year-old brand’s maturing. Below, we highlight our favorite elements from the new space and how we’d like to put them into action in our homes.
The opening of the Spring Street store marks Glossier’s return to New York.
Photo: Sean Davidson
Go for monochrome
Monochromatic rooms are forever a design favorite for us at Clever, but if you’ve ever doubted a single-color space’s powers, a trip to the Glossier flagship will certainly make a believer out of you. As mentioned, the space succeeds because of its ability to make the visitor feel like they’ve entered a completely fresh space (a sort of Disneyland for beauty fiends), and this is in no small part thanks to the monochrome design of the central space of the store.
The hallway leading to the selfie room.
Photo: Sean Davidson
The mosaic by Miotto Mosaic Art Studios was done in reverse so that it’d appear properly in mirror selfies.
Photo: Sean Davidson
Don’t be afraid to break character
Much of the store is done up in exactly the same palette, with the same materials, but the slightly hidden subway-themed selfie room shows off how impactful switching things up in a space can be. We’re taking this as a sign that we should definitely pump up the drama in our bathrooms, guest rooms, and home offices, even if it goes against the rule book for the rest of our rooms.
